Write a blog - improve your SEO
Write a Blog Article and improve the Search Ranking of your business
Every business in the surf industry wants to improve their search engine ranking. When you consider search engine optimization, or SEO, for your surf business you need to distinguish between On-Page SEO and Off-Page SEO. Today we will discuss a simple strategy for improving your Off-Page SEO.
Off-page SEO is heavily affected by backlinks on other websites. With each additional backlink, the search engine ranking of your website will increase. Please keep in mind, that not all backlinks are created equal. For example, a backlink in a good blog article typically ranks higher than the inclusion of your URL in a User profile on a website. In many cases the later is considered spammy, or Black Hat SEO. Please note that Search engines like Google or Bing use artificial intelligence to judge your backlinks and will penalize your business in the search results, if they believe you are "gaming" the system with Black Hat SEO methods. The costs of fixing the resulting problems will be a multiple of what these Black Hat SEO services initially cost. Most small surf businesses won't have the money for Search Engine Optimization, let alone the money to fix penalties.
Writing a blog article is a great way to get a safe backlink, if the blog article is posted on industry related website. A backlink from another industry has little value and may even lead to a penalty from the search engines. In other words, don't post a blog article for a business in the surf industry on an adult related website. The search engines will penalize you!
This means that you should also refrain from buying bulk backlinks, which are offered by email or on outsourcing sites like Fiverr.
Your blog article needs to be well structured, have good grammar, include pictures and have good meta descriptions. The ranking of the site on which the blog article is located, is also of great importance. If the blog site does not have authority, the blog article will not rank high.
Surf Reviews can help you with off-page search engine optimization, without any cost to you. If you write an interesting blog article about surfing, we will post the article on our website. Needless to say, we will discuss the meta description and keywords with you. We will review all SEO aspects of the blog article, so you get the maximum benefit.
Contact us to find out more and discuss the options.
Are paid backlinks not considered Black Hat SEO? I was warned by my web designer...
Paid Backlinks may in fact be penalized
Paid Backlinks may in fact be penalized by Google, Bing and other search engines. We are not suggesting a paid backlink in this article, though. We are offering to include a backlink to your website in a blog article which you write. This offer is without costs. It is a free service to our colleagues in the surf industry.